Archive Record
Images
Metadata
Catalog Number |
BR2013.11.4 |
Object Name |
Brochure |
Scope & Content |
A paper glossy brochure or presentation folder promoting the development of Meadowvale. The front has 13 square images of suburban life on a black background. The folder's title, in white block letters, reads: 'Presenting the Meadowvale Town Centre'. Below is additional text that reads: 'For a birds eye view, turn the page'. On the bottom right-hand corner is the logo for Markborough Properties Limited Meadowvale development. The brochure folder opens to a full three-page artist's concept of the new town with numbers to identify certain features such as shopping centres, a public library and natural features. The key to the plan is at the lower proper left on a cardboard pocket. All information is printed in white letters. Below is the location of the new town: 'On Winston Churchill Boulevard between Aquitaine Avenue and Battleford Rd'. On the back inside cover is a map with a full description of the location amenities nearby including the airport, lake and neighbourhood places to be completed in 1985. The back of the folder has another conception drawing of the Meadowvale Town Centre. |
History |
The presentation folder originally carried promotional material created by Markborough Properties Limited who were involved in the development of Meadowvale in the north-west area of Mississauga. Meadowvale Town Centre was located in the subdivision of Meadowvale West that encompassed the area south of Highway 401 on both sides of Winston Churchill Boulevard. It contains a mixture of detached and semi-detached homes with townhouses and high-rise apartment buildings. The area was to feature a man-made lake that would become Lake Aquitaine. The owner of Markborough Properties, Peter Langer, was known as the "man who built Meadowvale". He believed in mixed housing which is reflected in the layout of Meadowvale. The donor, Karl Frank, was the landscape architect for this development. References: Meadowvale new Town proposal unveiled to Streetsville planners. The Mississauga News Wed April 15, 1970 Renovated farmhouse holds Meadowvale project office. The Mississauga News July 15, 1970 |
Title |
Presenting the Meadowvale Town Centre |
People |
Frank, Karl Langer, Peter |